
Search Advertising (also known as PPC or Paid Placement Advertising) is the text advertising channel offered by the major search engines: Google, Yahoo and MSN.
Your ads appear whenever ad campaign phrases are searched on. When someone clicks on your ad, they are then directed to your web site.
Search Advertising offers web site owners superior advantages to any other form of advertising. Your advertisement will only appear in front of a pre-qualified audience, and you will only pay advertising expenses when someone visits your web site. This means search advertising draws only "self-qualified" prospects to your web site. Additionally, tracking services can be implemented that will indicate what ads are generating you the most success. For most companies, Search Advertising offers an extremely cost effective advertising vehicle.
SPIDERtel provides world-class Search Advertising campaign management services. Running a campaign effectively with the right management efforts can mean the difference between a successful return on investment and an expensive advertising flop. We understand the nuances of running campaigns, how to drive up the performance and how to drive down the costs.
Our team of search engine marketers specializes in Search Advertising campaigns for companies of all sizes, across all industries. Our campaigns are highly customized to meet our clients' specific needs.